Logo Design by DO DESIGN

ORTHO @ ORMISTON / ORTHO @ REMUERA
Being specialists in the area of orthodontics for the young, a new logo for the two Auckland orthodontist practices was developed in a deliberately youthful, fun, illustrative style. The objective was to add a sense of fun and reassurance that the teams at ORTHO undertake their orthodontic work with the utmostcare, sensitivity and respect to all patients.

TERRA NOVA
DO DESIGN was tasked with rejuvenating the existing logo for Terra Nova Skin Revision Clinics. Retention of the brand elements was critical while injecting a modern, professional and stylish feel. The warm, earthy colour palette coupled with timeless fonts has breathed new life into Terra Nova, with the client commenting, “It’s like we’ve been in hibernation for 4 years – now we’re awake, and we’re delighted!”

DUNALISTAIR HOUSE
Built in 2007, the award-winning Dunalistair House was built ‘on-course’ at The Kinloch Club enabling Greenfernz clients to stay-and-play exclusively at the internationally reknowned golf course. Required was a logo that partnered the Greenfernz brand and reflected the local idyllic vistas of rolling pastures, mountains and lakes, while providing a link to its owner’s Scottish heritage.

GREENFERNZ
Established in 2005, Greenfernz has been instrumental in leading a new era of golf travel to what is now a ‘must play’ golf destination for discerning
golfers from around the world. The logo is designed with a deliberate aire of understatement. Controlled typography aids visibility of the discrete unfurling fern frond. A nature-based colour palette reflects the quintessential clean, green image of New Zealand.

'ROUND THE BAYS
Now in its 21st year, the concept for Auckland’s annual ‘Round The Bays’ fun run logo had its roots firmly based around the event’s location – Auckland’s inner Hauraki Gulf. The logo is a standalone graphic depicting a ‘fluid’ athlete striding the course along Auckland’s harbour waterfront while replicating the view enjoyed throughout the duration of the race – Rangitoto Island with blue skies and sun above.

MACWORK
Required was a logo that reflected the nature and variety of work undertaken at the newly formed Macwork Ltd, particularly around its core service offerings of design, production and delivery of print. The use of fresh, modern fonts and colour palette supports Macwork’s continued growth from it’s extensive traditional pre-press background into the modern-day digital age.